This means you'll get the most attention and productivity from your team if you limit your meetings to this time. If you need more time at the end of the meeting, then find time for a conversation, or determine if the rest can be handled via chat or email. Again, be mindful of your meetings.
Make sure you have a purpose and an agenda. Make it clear to everyone what the purpose of the meeting is and what you're trying to solve or accomplish so industry mailing list can stay focused. Invite clients. Invite clients, former clients, and prospects to speak at your meetings. The purpose of this is not to sell to them, but to learn from them. Find out how their business works.
Learn about the changes taking place in their industry. Know your customers' customers. Change the person in charge of the meeting. Instead of making you the only one leading team meetings, ask or assign one of your sales reps. For example, instead of leading your team through an otherwise painful plumbing meeting, have each rep take turns leading the meeting.