Target competitors For those with a leading competitor market, this is a solid prospecting strategy to keep in front of customers who are considering your competitors. This requires you to know who your biggest competitors are and where they are. The theory: These campaigns are attractive to new users who show an interest in your product or service and are in close proximity to a competitor who may be causing you to miss out on that sale. According to a study by DMI, 80% of shoppers have used a mobile phone inside a physical store to research product reviews, compare prices, or find other store locations. As you build your own strategy for competitor locations, you are looking to do the last two searches.
The building: By placing radius targeting on your competitors' addresses, you have a much better chance of appearing to them when they're particularly low in your search funnel. Focus this campaign's keywords on your most successful non-brand terms and use promotion or competitively priced copy if you can. For those with online coupons, this audience jewelry retouching service is precisely the one to appeal to. 4. Cities and regions with high competition If the previous approach seems too aggressive, consider this alternative: focus some of your targeting on cities or regions where competitors reside and include top non-branded terms as well as your branded terms. The theory: This approach may interest:
customers who know the brand of your competitors (and not of you); customers who know you, but are inundated with knowledge of the competition; and or customers who are looking for products/services that you offer, but due to the proximity of the competitor, may just as easily turn to them rather than you. The building: You can have your own market research on where the competition is the highest. In that case, lean towards what those numbers tell you, as they likely incorporate more channels than paid search. However, if you don't conduct these kinds of analyzes and you have campaigns broken down into geographic targets,